Most people are too busy to realise the products they use everyday are just a little bit off.

Assuming you’re in the business of making goods (like maybe medical devices), the right design decisions at the right time can mean the difference between a business being a success, and a business continuing …

Avoid changing a given situation before you understand some of the reasons why it's remained unchanged for so long

Take that clever little bit of wit, that sentence, or that idea that you keep hanging onto, and delete it.