Purity of Purpose

Everywhere you look the products we use are crappier than ever because they've lost the part that made them good in the first place.
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 · 
11th March 2024
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5 min read

Charades

Trying to diagnose a computer problem through a telephone with an inexperienced "technician" on the other end is exactly like playing charades.
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 · 
18th December 2023
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5 min read

Too Busy for Bad Design.

Most people are too busy to realise the products they use everyday are just a little bit off.
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 · 
23rd October 2023
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6 min read

ⓒ Lincoln Black 2024

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Virtimachi Pty Ltd

ABN 31 651 760 762

PO Box 7156 Kariong

NSW 2250 Australia